Wednesday, March 10, 2004

sing if you work for godzilla
Crooked Timber brings good tidings from hard rockin' capitalists Nihon Break Koyogo, whose shaka - corporate anthem - currently tops the Japanese charts. Musically, it's a repirse of all those rubber monster films from the sixties. Lyrically, it an IMF structural adjustment programme:

"We will destroy houses! We will destroy bridges! We will destroy buildings! To the east, to the west — Run, Run, Nihon Break Kogyo!"

Corporate anthems have acquired a kind of despairing hipness since Chris Raettig started collecting them a few years back (I interviewed him for the China Daily at that time. His site seems to have shut down since). A list of the most popular can be found here. Look out for KPMG's "Our vision of a global strategy".

KPMG, we're strong as can be
A team of power and energy
We go for the gold
Together we hold onto our vision of global strategy

Oh all right then, don't.

Generally considered a Japanese invention, the company song seems to originate with IBM sometime in the fifties, where it was dedicated to erecting the personality cult of the company's founder Thomas J Watson.

We're here to cheer each pioneer
And also proudly boast,
Of that man of men
Our friend and guiding hand
The name of T.J. Watson means
A courage none can stem
And we feel honored to be
Here to toast the IBM.